The report goes on to say: “62% reported being more likely to purchase from the site again.A further 38% of respondents said they had made their purchase due to the chat session itself.
Additionally, the pain of having to dial a 1-800 number and navigate through a maze of numeric options is non-existent.
An ATG Global Consumer Trend study found that 90% of customers consider live chat helpful and an survey found that 63% were more likely to return to a website that offers live chat.
Cafferty also formerly co-anchored CNN's weekday morning broadcast, American Morning.
On The Cafferty File, his nightly segment on The Situation Room, he offers commentary and personal opinions.
As it turns out, live chat has the ability to provide the convenient answers that customers want, while also adding significant benefits to the staff and bottom line of companies.
In this post we’re going to get into why live chat can improve your business and tips on how to maximize its effectiveness.
A study called “Making Proactive Chat Work” that was conducted by Forrester Research found the following: “Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.” An online chat system provides customers immediate access to help.
Wait times are often much less than a call center, and customers can easily multi-task while waiting.
He remained with WNBC-TV for eleven years and anchored Strictly Business until 1989.
From 1989 to 1992 Cafferty was an anchor for WNYW-TV's Newsline New York and News at 7 on Fox 5.
When not killing trolls in the nearby woods, he loves watching cheesy action movies from the 70s-80s era as well as all shark movies, including the UX Copywriter Justyna is a natural when it comes to customer service.